Capri is a collection of 48 luxury villas on the exclusive Isle of Capri. Offering five-star amenity with timeless resort style, the development reimagines everyday living as a permanent holiday.

Toto led the brand strategy, identity, and campaign execution — crafting a visual and verbal language that embodied laid-back luxury. NPA Projects managed the sales strategy and delivery, bringing the vision to market with clarity and confidence.

Capri needed to differentiate itself in a crowded market — not a high-rise, not a themed resort, but something more considered. The brief was to create a brand that felt elegant, enduring and aspirational — a lifestyle as much as a location.

We were tasked with developing a story and system that would elevate the Isle of Capri and communicate a sense of quiet exclusivity.

Drawing on Mediterranean minimalism and modern resort living, we created a brand identity centred around a custom sunmark, refined serif typography and a palette of coastal blues, deep navy and soft neutrals.

This identity was deployed across:

• A luxury brochure and custom folder suite
• Website and digital assets
• Onsite display signage and environments
• Advertising and lead generation tools

Every element was designed to build trust and desirability — sophisticated, calm, and distinctly Capri.

The brand launched with strong market cut-through and a cohesive visual presence across every channel. Backed by NPA Projects’ sales strategy and supported by a refined creative system, Capri resonated with its audience and affirmed its premium positioning.

Capri didn’t just sell a villa — it sold a lifestyle. A new benchmark for boutique luxury on the Gold Coast.