The task was to align three distinct asset classes under one cohesive brand, while also developing a standalone identity for 300 George that appealed to premium commercial tenants.

We created a flexible precinct identity with a focus on experience, elegance, and livability. Campaigns, signage, digital and print collateral brought this to life.

For 300 George, we delivered a refined commercial brand — confident, minimalist, and aspirational — paired with the campaign line Where talent meets success.

The result is a precinct brand with clarity and impact. Brisbane Quarter now stands as a destination in its own right, with each asset carrying its own distinct but connected identity.