Hilton | Surfers Paradise

One of the world’s best known hotel brands meets one of Australia’s most famous beaches and lifestyle destinations. Our branding brought the two together to create a unique identity and a compelling sense of excitement around this new Gold Coast icon, in a market where messaging needs to be cut-through to stand out from the general chatter.

Project details: Twin towers comprising Orchid – one, two and three bedroom serviced apartments with full hotel amenity – and Boulevard, comprising guest rooms and suites. The hotel also includes a number of top-class restaurants and bars, spa facilities, four pools and function pavilion and is moments away from the beach and Cavill Mall.

  • Client:

    Orchid Avenue Pty Ltd

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